It is taken more seriously in other places. What gives?
Part of it might be because those living in dense areas can hear the sirens but if the same population is spread out, the deaths and hospitalizations are not as easily seen. Humans seem to have evolved to react to what we see, and not what we read.
And there is peer pressure: if everyone is masking up and expecting you to, it is easier. But if you are the only one..you risk being ostracized and ridiculed by people who are important to you.
Me: I don’t care what some MAGA moron thinks of me..no reason to.
But back to those who should know better: even they will take that occasional stupid risk even while “talking to talk”; perhaps some shame might be in order?