This Twitter post is interesting to me:
This isn’t the first time..not by any stretch:
So, can this only benefit men…and is it wrong to use it at all?
Well, one can consider my US Rep. Cheri Bustos who made a “50 most beautiful” list. She definitely exploits her athletic physique. Example: this is her FB profile:
This is one of her commercials:
And her Instagram account is full of photos which shows off her health and vitality (softball, running)
In my opinion, she’d be crazy to NOT exploit that. And while her photos are all in good taste, there is no separating health and vigor from sex appeal..which does lead to a favorable image.
So yes, female politicians can do this and still be viewed very positively. In 2016, she won reelection by 20 points in a district that went for Trump (barely..in 2012 Obama won it by 17).